Future-Fit

GRUUND and Route2030 join forces to work with the Future-Fit Business Benchmark.

The Future-Fit Business Benchmark is a management tool for self-assessment, based on the 30 years of scientific research on sustainability. It is one of the world’s most ambitious and holistic sustainability frameworks for businesses. The distinguishing characteristics of this tool are the fact that all sustainability criteria are addressed (unlike tools that only focus on certain aspects, such as climate), and the proposal of a clear destination as a long-term goal to which progress can be measured and monitored. Of course, it is closely aligned with the United Nations SDGs, progress can be measured in a reliable and sector-independent manner, and there are opportunities for external validation and reporting of progress.

The Future-Fit Business Benchmark shows the way to a Future-Fit Society – a society which becomes ever more economically inclusive, socially just and environmentally restorative. This is a vision of a Future-Fit Society: one serviced by an economy of Future-Fit Businesses, each playing its part to create the conditions required for humanity to flourish within the carrying capacity of our finite planet.


Above: a Future-Fit Society

At the core of the Benchmark are 23 Break-Even Goals, which together mark the line in the sand that all companies must strive to reach to ensure that they are in no way slowing down society's transition to future‐fitness. A set of complementary indicators equips any company to measure, manage and explain its progress towards each Break‐Even Goal.

Many companies aspire to do more than cause no harm, by seeking to be a force for good in the world. The Benchmark supports such efforts, identifying 24 Positive Pursuits which characterize all of the ways a business may act to speed up society’s transition to future-fitness.

The Future-Fit Business Benchmark is based on the most up-to-date insights on Corporate Social Responsibility and Sustainability Strategizing and is a Call to Action to entrepreneurs and intrapreneurs to develop towards a so-called embedded economy: an economy that develops within planetary boundaries and respects social foundations.[1]

In such an economy, growth is not synonymous with higher GDP but in the service of a community with increasing trust, greater equity, healthier lives and richer ecosystems. In their pursuit of growth, all companies strive to ensure that every person contributing to their success is afforded the opportunity to learn, grow and lead fulfilling lives.

The tool is open source and available on www.futurefitbusiness.org

Advisory services and workshops dealing with Future-Fit are set up in collaboration between GRUUND and Route2030. We worked out a number of service packages, like a Future-Fit Encounter (for free), a Future-Fit Health Check, Deep Dive Workshops, Repowering Sessions, Future-Fit Academy, Progress Certification and an unforgettable Future-Fit Bootcamp! Don't hesitate to ask for more information.

Meet us at one of our free Future-Fit Encounter webinars, by sending a mail to wouter@gruund.be or by applying at the Future-Fit page of Route2030, here. We will be happy to tell you more!


[1] This vision refers to the “Doughnut Economics” formulated by Kate Raworth (2017), where the “Doughnut” represents the safe operating space for humanity: a social foundation of wellbeing that no one should fall below, and an ecological ceiling of planetary pressure that we should not go beyond.